It’s OK To Fail…Just Fail Forward!


You will not be successful until you fail. There’s nothing wrong with failing, as long as you fail forward.

What does this mean? It means that instead of letting your failures crush you and make you feel like giving up, you treat them as learning experiences and opportunities to grow. You don’t let them even so much as slow you down.


Many times, Adam Holland has been ready to quit. His business is driving him crazy, frustrating him and starting to feel like too much. It’s hard on his family life and relationships, and he’s not seeing his kids as much as he wants to.

Then, he reminds himself that the whole reason he’s doing the business is because he doesn’t want his kids to be pictures on his desk, and he keeps moving forward.

Whatever keeps you motivated, have it written down or keep pictures of it. Always keep it at the back of your mind.

This is important, because no matter how great your funnel is, and how many leads or sales you get, you will still have struggles and failures.

You have to develop a thick skin and become resistant to the failures and setbacks. Let them roll off you like water off a duck’s back, instead of letting them crush you.


To a brand new business owner, the prospect of dealing with a merchant account being shut down may seem extremely scary and insurmountable. But after you’ve dealt with it once, it no longer seems as scary.

One time, Adam Holland had $10,000 in his PayPal account and they shut it down because of the suspiciously high volume. Not only did he have to deal with the challenge of getting it reactivated, but he still had to deliver his products while not being able to receive money.

You might get banned from an ad network and can’t get leads. Whatever the problem is, don’t let it crush you and proceed to give up. Instead, ask, “What’s the next step?”

Always fail forward. Keep going, despite the setback, and figure out what you can do next. As you overcome them, you’ll see they weren’t such big issues after all. What once seemed like a mountain now seems like an anthill. The next time it happens, you’ll hardly break a sweat.

That’s what happens when you fail forward.