Finish This Sentence: I won’t quit until…

Why do some people go from success to success to success, while others go from failure to failure to failure?

It’s all to do with their attitude about quitting.

Successful people decide quitting is not an option. They made the commitment, and as long as they haven’t finished what they said they would do, they won’t stop.

How you finish the following sentence will dictate the future of your business: “I won’t quit until…”

How would you finish that sentence? Watch this video, filmed at the Titanium Mastermind in Cabo San Lucas, to hear Lisa Grossman reveal the correct answer.


If you become a person who announces what they are going to do, and then actually does it, you have an excellent chance of building an incredible business.

Plus, you’ll attract others into your team who are the same. People who are committed and keep their word like to work with others who are the same.

When you make a commitment to other people, it’s not about you anymore. It’s about them. They expect they can depend on you, and they expect you to be there when they need you. You can’t just squirm away when other people are involved. Your credibility and integrity are on the line.

Unless, that is, you’ve done it many times before. It’s difficult to not keep your word the first time, but the more times you break your word, the easier it gets. Then it becomes a pattern and a defining characteristic. You become known as the person who doesn’t keep their word.

Don’t let this happen to you.


How did you finish the sentence? Be honest. Don’t finish the sentence the way you would like to, but the way you actually would if you were being totally honest with yourself.

“I won’t quit until the company makes a mistake.”

Your career will probably last a week.

“I won’t quit until someone else does.”

You’ll probably last three to five hours.

“I won’t quit until I have a bad day.”

Sure, you might be at a business event, surrounded by fellow business owners and full of energy and positivity for the next 3 days. But that’s not going to last. Not when you’re at home on your own. Not if you have children. Not if you have a phone that you answer.

“I won’t quit until everyone who wants a chance to make a change and difference in their life and the lives of those they care about has seen that they have an opportunity to take control of their destiny.”

This is Lisa Grossman’s answer, and it has been for the last 20 years.

Be careful how you answer the question, because you’re making a commitment to yourself. We’re often afraid of committing to others and how they may judge us, but the person whose judgement you need to fear the most is yourself.