Beware of Bad Business Advice
In business, you will be surrounded by people who lie to you.
Some do it on purpose for their own short term financial gain. Don’t get too worried about this type of liar, because they’re usually easy to spot when you do your due diligence.
The liars you should be most concerned about are your trusted friends who have good intentions but lead you astray with their bad advice. They think they’re helping you but they don’t really know what they’re talking about.
EXPERTS CAN BE WRONG
You don’t need to look very far for proof that even the most trusted of “experts” can be wrong.
In 1899, Charles H. Duell, Commissioner for the U.S. Office of Patents, said, “Everything that can be invented has been invented.” We all know that turned out to be a “lie,” but that doesn’t mean he was purposely trying to lead people astray.
In 1962, Decca Recording Company rejected the Beatles. Their reason? “Guitar music is on the way out.” Whoever gave them that advice sure cost them a lot of money.
In 1963, Thomas Watson, Chairman of IBM, said, “I think there is a world market for maybe five computers.” If you believe that advice, then maybe you should rethink your decision to learn online marketing, since no one actually has a computer through which you can reach them?
HOW THIS APPLIES TO YOU
Most people think very highly of their own opinion, and they won’t hesitate to give it to you. Just remember that being an “expert in their own mind” doesn’t mean their advice is good.
Some people will tell you that you can’t be successful. Some people will tell you that staying in your job is more secure than starting a business.
Some “experts” will advise you that online marketing is too saturated and you should stick to offline marketing. Others will advise you that offline marketing is “dead” and all the money is online these days.
Some people believe absolutely everything other people tell them without questioning it at all. Don’t be one of these people. They are doomed to forever go around in circles and never achieve any significant results.
Don’t let other people tell you what can and can’t be done. Let them give you their opinions but take them with a grain of salt. Then, test the limits for yourself.